WHO WE ARE

At Gharaana, we create solid wood furniture with design-first thinking, factory-direct pricing, and a seamless ownership experience — made to last, and made for your home.

WHAT MAKES US DIFFERENT

Solid Wood Speacialists

Only fair plantation seasoned solid wood — no compromises.

Direct From Factory

Made in-house, shipped to you without any middlemen.

Design-First Thinking

Modern silhouettes and Pinterest-worthy profiles.

Customer-First, Always

Smooth delivery. Reliable service. No surprises.

BUILT WITH PURPOSE

🎯Our Mission

Make enduring, design-led furniture more accessible to Indian homes.

🧱Our Philosophy

Create genuine products that blend utility, aesthetics, and durability.

🏭Our Approach

Every step — from design to doorstep delivery — is done directly by us, for you.

MEET THE FOUNDERS

Gharaana is led by two IIM-A alumni with deep experience in building consumer-first brands at scale. United by a shared dissatisfaction with the furniture options available in India, they set out to change how homes experience quality, design, and trust.

OUR JOURNEY

From a bold idea to a growing design movement — Gharaana is reimagining how India furnishes its homes, with soul, purpose, and pride.
MEET IN BENGALURU

Seeing is believing. You're invited to visit us — whether you want to run your hands over our finishes, explore custom options, or understand our process in person.

📍Google Location

Step into our factory and see where your furniture takes shape — from raw wood to finished form. Run your hands over the grains, watch our craftsmen at work, and discover the care, process, and passion that go into every piece we create.

📍Google Location

Gharaana, a brand of Popurum Industries

📞 & 💬- +919667111778

A Quiet Design Revolution

At Gharaana, every piece begins with a purposeful sketch, premium solid wood, and the belief that good design should feel right at home — both in form and in function.

We don’t just follow trends. We follow process — designing with care, building in-house, and delivering directly. The result? Furniture that looks like Pinterest, feels like home, and lasts like it should.