India is home to extraordinary design talent — bold, original, deeply rooted in culture, yet forward-looking. But the journey from concept to creation isn’t easy. Constraints in manufacturing, scale, and visibility often hold back brilliance from becoming a legacy.
Design with Gharaana is our answer to that gap.
We’re building a new kind of platform — where India’s finest product designers can shape iconic furniture collections, and we bring them to life with unmatched craftsmanship, premium retail presence, and national visibility.
This is your canvas — to craft defining products, see them manufactured with precision, retailed to discerning customers, and marketed with your name proudly featured.
Whether you're an emerging designer or an established voice in furniture, if you have a vision the world should see — we’ll back it, build it, and take it to market.
What You Get: Manufacturing firepower to support even the most ambitious designs - National retail presence that attracts India’s top home buyers - Royalties & branding on every piece that carries your name - Creative control from ideation to launch - A chance to build your own label — not just a one-off product
Ready to co-create your signature collection?
Reach out to us at: hk@gharaana.in with your proposal.
Our team will personally review every application. If there’s alignment, we’ll schedule a deep-dive and take it from there.
Note: Gharaana Editions is exclusively for product designers. If you are an interior designer or architect, explore our trade program, Gharaana Guild.
Step into our factory and see where your furniture takes shape — from raw wood to finished form. Run your hands over the grains, watch our craftsmen at work, and discover the care, process, and passion that go into every piece we create.
Gharaana, a brand of Popurum Industries
📞 & 💬- +919667111778
At Gharaana, every piece begins with a purposeful sketch, premium solid wood, and the belief that good design should feel right at home — both in form and in function.
We don’t just follow trends. We follow process — designing with care, building in-house, and delivering directly. The result? Furniture that looks like Pinterest, feels like home, and lasts like it should.
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